According to TechCrunch, social gaming jugernaut Zynga has pulled in approximately half a billion dollars in the last year, with a sizable chunk of that money coming from Google. This hints at a larger strategic partnership. According to TechCrunch’s Arrington: Zynga will be the cornerstone of a new Google Games to launch later this year, [...]

• 0 Comments

Hulu’s long-awaited app for the iPad has arrived. And it’s a stellar failure with the iPad consumer who has given it only a two star rating as of this writing. Why such a harsh response from a public that has been otherwise adoring of Hulu? Because the makers of Hulu (NBC/Universal, et. al.) are squeezing [...]

• 0 Comments

When I approach the marketing of a product, I often look at it from a cinematic endpoint: what’s the tagline (pitch), what’s the poster (packaging), what’s the trailer (advertising and promotion)? For users of the iPad, the ability to imagine a brand as a trailer just got a little bit easier. The iPad app “In [...]

• 0 Comments

Apparently the NCAA Men’s Basketball Championship is no Super Bowl. I’m not referring to the game itself (which was fantastic, even if I felt like the smallest minority cheering on Duke) but to the ads, almost all of which were terrible. With big, national sporting events like this, we’ve come to expect a higher caliber [...]

• 0 Comments

Russ Mann has written a terrific essay on what the advertising “agency of the future” will look like. He uses the term “Marketing Solutions Company” and it’s a good start. At the heart of his conjecture is this seemingly simple concept: Creative is going to have to quantify ROI in order to justify itself. I’ve [...]

• 0 Comments