I saw this magazine ad and thought to myself, “Wow, Levis gets it.” I haven’t thought that for a long time. Gonna go by some yellow cords now.

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Last month I was in Portland and had the good fortune to meet Byron Oshiro of Wieden + Kennedy. This is the powerhouse agency behind Old Spice’s The Man Your Man Could Smell Like campaign with Isaiah Mustafa. Creativity interviewed Creative Director Jason Bagley and Digital Strategist Josh Millrod to discuss how they migrated a [...]

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The power of the Google/Zynga deal I blogged about yesterday is revealing itself quickly. Mashable’s Vadim Lavrusik posted this article today: FarmVille Cash Invades Supermarkets Nationwide. In just six weeks, 100,000+ in virtual Farm Cash was redeemed from this real-world promotion. This is mainstream and this is big. And it means Zynga now knows what [...]

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Media Agency Initiative published a new study on the third screen – the mobile phone – focusing on what exactly “active smartphone users” are doing with their phones. Check this out: Although I’m not sure where SMS fits into this (“data?” “other”?), it’s incredible that data accounts for half of smartphone usage. And even more [...]

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I was speaking with a Sales Manager who in the business of selling student enrollment management software. In addition to selling the software, he was also having to sell the idea that this newest product would be a cloud-based solution. The client wouldn’t actually be receiving a physical piece of software that they “owned.” For [...]

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