Last month I was in Portland and had the good fortune to meet Byron Oshiro of Wieden + Kennedy. This is the powerhouse agency behind Old Spice’s The Man Your Man Could Smell Like campaign with Isaiah Mustafa. Creativity interviewed Creative Director Jason Bagley and Digital Strategist Josh Millrod to discuss how they migrated a [...]

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Here is a great article for those of you interested in the application and implications of Twitter’s new promoted tweet services.

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Volkswagen, who’s really hit the nail on the head with their Fun Theory campaign, has found a winner in their crowd-sourced contest for best new Fun Theory concept.  You may remember how delightful their previous campaign with Piano Stairs was (also blogged about here), turning a daily commute into playtime.  Contest winner Kevin Richardson has [...]

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If you haven’t already heard about it, check out the site for Paranormal Activity, a low-budget horror movie.  What’s remarkable about this little movie (aside from it having been made for $30,000 in the filmmaker’s house and grabbing distribution from Paramount) is the way in which they are employing social media, the web and email [...]

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I just got back from a roadtrip through the Southwest.  Along the way we met a lot of wonderful people, including Kari and Todd of Scottsdale who both work in marketing.  We had a fantastic conversation about social marketing and, specifically, how Kari was looking for innovative ways to employ Twitter in an upcoming campaign. [...]

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