The iPad made it’s mass market debut last night in the ingeniously scripted Modern Family episode “Game Changer.” We’ve all seen product placement like the ginormous Coke cans of American Idol. There’s also branded entertainment, like the one-hour ad for L’Oreal and Garnier called Project Runway.  And then there’s this.  An entire episode built around [...]

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I bought a new HP printer this week and despite its horrible set-up process (somewhere between Ikea’s pictograms and a Rubik’s Cube), the printer is working well. And then I get this: If your tagline is “Let’s Do Amazing,” shouldn’t you amaze me from the get-go? C’mon, HP. The packaging of the printer is the [...]

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Volkswagen, who’s really hit the nail on the head with their Fun Theory campaign, has found a winner in their crowd-sourced contest for best new Fun Theory concept.  You may remember how delightful their previous campaign with Piano Stairs was (also blogged about here), turning a daily commute into playtime.  Contest winner Kevin Richardson has [...]

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This is Ashley Mays from CrossFit Memphis. I don’t know Ashley or her story but I love this image.  It is ready to be turned into a great piece of marketing collateral for the CrossFit brand. For those of you not familiar with CrossFit, this is a fitness company that has become one of the [...]

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I just got back from a roadtrip through the Southwest.  Along the way we met a lot of wonderful people, including Kari and Todd of Scottsdale who both work in marketing.  We had a fantastic conversation about social marketing and, specifically, how Kari was looking for innovative ways to employ Twitter in an upcoming campaign. [...]

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