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Your brand tells a story. Make it a good one.

When PowerPoint is Evil

My friend Josh Kuss sent me this tasty morsel from Presentation Zen, Garr Reynolds’ blog which will singlehandedly save boardroom meetings.  It makes the point, hilariously, that it’s not PowerPoint that is the enemy but the way it is used. Enjoy! (and go visit Presentation Zen, while you’re at it) A long time ago, before [...]


Thanks to my friend Brian Guzik, I’ve been alerted to the best job description ever posted. I covet Chris the writer’s linguistic agility which, in itself, makes for some awesome target marketing. Whoever responds to this job post and truly meets the criteria is a person that I want to meet. Oh, and that company [...]


I found this picture when I was searching for some information on CrossFit. Look at it closely. In one image with very few characters, the owner of this belt was able to deliver an incredibly profound testimonial for Crossfit. This should be a billboard.


The Naked Truth

Vibram, the makers of those funny-looking five-toed running shoes, have a great campaign on their hands. Courtesy of agency Nail Communications and developer CoolFire Media, Vibram now touts their wares on the site youarethetechnology.com. They know their audience: hardcore athletes (just look at the models they feature) and those that aspire. Their core message is [...]


Last month I was in Portland and had the good fortune to meet Byron Oshiro of Wieden + Kennedy. This is the powerhouse agency behind Old Spice’s The Man Your Man Could Smell Like campaign with Isaiah Mustafa. Creativity interviewed Creative Director Jason Bagley and Digital Strategist Josh Millrod to discuss how they migrated a [...]


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