Russ Mann has written a terrific essay on what the advertising “agency of the future” will look like. He uses the term “Marketing Solutions Company” and it’s a good start. At the heart of his conjecture is this seemingly simple concept: Creative is going to have to quantify ROI in order to justify itself. I’ve [...]

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Last week, I attended a 2 day seminar on Entrepreneurial Thought and Action taught by the President of Babson College, Len Schlesinger, and the President of Innovation Associates Inc., Charlie Kiefer.  The seminar presented a practical, creative model of entrepreneurism vs. the traditionally-taught predictive model.  In this context, “creative” implies how we build something new. [...]

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