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Your brand tells a story. Make it a good one.

When Advertising is Twice as Nice

Media Agency Initiative published a new study on the third screen – the mobile phone – focusing on what exactly “active smartphone users” are doing with their phones. Check this out: Although I’m not sure where SMS fits into this (“data?” “other”?), it’s incredible that data accounts for half of smartphone usage. And even more [...]


It Feels Like Christmas

“The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.” That’s what Steve Jobs said today when Apple revealed their Q4 financials. I can’t help it. I can barely control my excitement over Apple’s new products announcement on Wednesday. [...]


Dear Santa (part 2),

I would also like Google Goggles to become available for the iPhone as well.  I know you’re not as powerful as Sergey Brin, but I thought I’d ask.


No one.  At least none of the usual suspects like Google, Amazon or Apple.  Which is a real shame because I’ve been using Evernote on my iPhone to keep a list of holiday gift ideas this year. You see, the best gift ideas come when you are in conversation with someone and they mention something [...]


How many times have you seen a little kid playing with Mom’s phone, touching all of the buttons and precociously mimicing Mom’s mobile habits?  I always watch with dread, waiting for the kid to chuck it at a wall or drop it down a sewer.  But to the kid, the phone is just a toy. [...]