I saw this magazine ad and thought to myself, “Wow, Levis gets it.” I haven’t thought that for a long time. Gonna go by some yellow cords now.

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Thanks to my friend Brian Guzik, I’ve been alerted to the best job description ever posted. I covet Chris the writer’s linguistic agility which, in itself, makes for some awesome target marketing. Whoever responds to this job post and truly meets the criteria is a person that I want to meet. Oh, and that company [...]

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Vibram, the makers of those funny-looking five-toed running shoes, have a great campaign on their hands. Courtesy of agency Nail Communications and developer CoolFire Media, Vibram now touts their wares on the site youarethetechnology.com. They know their audience: hardcore athletes (just look at the models they feature) and those that aspire. Their core message is [...]

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I got an email blast from the branding and marketing agency Parallax and this headline caught my eye: It’s fun. It’s interactive. It’s an annual report? Yes, the folks at Parallax have turned  the most mundane of marketing communications, the dreaded annual report, into a feast for the eyes.  And it’s for a water authority! [...]

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Kraft has a big hit on its hands with “Love in Action,” a 27-minute branded-entertainment film they crowdsourced in Greece. By getting Greek audiences to help with everything from story to styling, they’ve been able to build buzz because people actually have a stake in the process. The results, which are being credited for a [...]

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