Kraft has a big hit on its hands with “Love in Action,” a 27-minute branded-entertainment film they crowdsourced in Greece. By getting Greek audiences to help with everything from story to styling, they’ve been able to build buzz because people actually have a stake in the process. The results, which are being credited for a [...]

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The iPad made it’s mass market debut last night in the ingeniously scripted Modern Family episode “Game Changer.” We’ve all seen product placement like the ginormous Coke cans of American Idol. There’s also branded entertainment, like the one-hour ad for L’Oreal and Garnier called Project Runway.  And then there’s this.  An entire episode built around [...]

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