Last month I was in Portland and had the good fortune to meet Byron Oshiro of Wieden + Kennedy. This is the powerhouse agency behind Old Spice’s The Man Your Man Could Smell Like campaign with Isaiah Mustafa. Creativity interviewed Creative Director Jason Bagley and Digital Strategist Josh Millrod to discuss how they migrated a [...]

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Kraft has a big hit on its hands with “Love in Action,” a 27-minute branded-entertainment film they crowdsourced in Greece. By getting Greek audiences to help with everything from story to styling, they’ve been able to build buzz because people actually have a stake in the process. The results, which are being credited for a [...]

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Volkswagen, who’s really hit the nail on the head with their Fun Theory campaign, has found a winner in their crowd-sourced contest for best new Fun Theory concept.  You may remember how delightful their previous campaign with Piano Stairs was (also blogged about here), turning a daily commute into playtime.  Contest winner Kevin Richardson has [...]

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Watch this video on entrepreneurs provided by the folks at Grasshopper.com. Pretty inspiring, isn’t it? And it’s really nothing more than a string of words empowered by Keynote or PowerPoint and narrated with a fantastic musical score. [way to go, Sonja Jacob and Carly Comando!] You can do that too. You can create a message [...]

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AdAge recently ran a great article on the hit webisode series Easy to Assemble, a successful example of branded content for Ikea. [here's a preview] The series, created by actress Illeana Douglas, demonstrates how film and marketing can work hand-in-hand to create real value as both entertainment and advertisement.  Even the title gives me a [...]

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