I found this picture when I was searching for some information on CrossFit. Look at it closely. In one image with very few characters, the owner of this belt was able to deliver an incredibly profound testimonial for Crossfit. This should be a billboard.

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I got an email blast from the branding and marketing agency Parallax and this headline caught my eye: It’s fun. It’s interactive. It’s an annual report? Yes, the folks at Parallax have turned  the most mundane of marketing communications, the dreaded annual report, into a feast for the eyes.  And it’s for a water authority! [...]

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After spending a few days playing with the iPad, I’ve come to the conclusion that, no, it’s not “just a big iPhone” (which is the pat observation of at least half the people that ask me about it). It’s real charms are quite subtle and their transformative influence won’t be appreciated by the mass market [...]

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Watch this video on entrepreneurs provided by the folks at Grasshopper.com. Pretty inspiring, isn’t it? And it’s really nothing more than a string of words empowered by Keynote or PowerPoint and narrated with a fantastic musical score. [way to go, Sonja Jacob and Carly Comando!] You can do that too. You can create a message [...]

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This is Ashley Mays from CrossFit Memphis. I don’t know Ashley or her story but I love this image.  It is ready to be turned into a great piece of marketing collateral for the CrossFit brand. For those of you not familiar with CrossFit, this is a fitness company that has become one of the [...]

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