This is a great time to break with tradition. Stodgy old industries and ways of doing business are being forced by harsh economic realities to change or become obsolete.

Josh Cunningham sent me a great video that exemplifies how you can re-imagine the oldest, most ingrained of traditions, when you break with tradition and try something new.  This is the kind of thinking needed for a new kind of marketing.  It’s original, captivating and heartfelt.  Check it out.

The Wedding