No one.  At least none of the usual suspects like Google, Amazon or Apple.  Which is a real shame because I’ve been using Evernote on my iPhone to keep a list of holiday gift ideas this year.

You see, the best gift ideas come when you are in conversation with someone and they mention something they would love to have.  Or you notice them admiring something in a store.  Or you make a connection between something you see and a passion of theirs.  It’s at these inopportune times that we need to create opportunity.  Not when we sit down to deliberately craft a gift list.

That’s where Evernote has come into play this year.  Since I almost always have my iPhone with me, I almost always have a way to capture those gift ideas.  I can take a picture of a wine bottle label, record a voice memo while I’m driving or, more often than not, type the entry into my file “gift list.”  Now that the holidays are approaching, I’m ready to make some purchases from this list.  And here’s where I’ve discovered this missed opportunity in the gift-buying process.

My gift list is basically a string of searchable keywords.  Wouldn’t it be amazing if I could click through my entries to buy [insert search parameters here like nearest, best quality, highest rated, least expensive] gift at my point of intention?

I’m sure there are apps out there that do similar things, but I have yet to find one with the computational power and breach of a Google.  C’mon guys…this idea is long overdue and would be very useful.  After all, I’ve already spent 40 minutes trying to track down a decent jar of Amarena Cherries on Google and Bing.