Watch this video on entrepreneurs provided by the folks at Grasshopper.com.

Pretty inspiring, isn’t it? And it’s really nothing more than a string of words empowered by Keynote or PowerPoint and narrated with a fantastic musical score. [way to go, Sonja Jacob and Carly Comando!] You can do that too. You can create a message that inspires your audience and connects your brand to something that feels good. Something that feels right. That’s what I love about video as a tool for marketers. It’s so much easier to create feeling when you combine words, pictures and sounds.

The folks at Grasshopper.com chose to tell their story by inspiring potential customers rather than literally translating their value proposition into a demo. Nice work guys. Watching this video has me thinking – how can I help clients like Shorthand Mobile, UCSD or PETCO tell stories or create causes that in ways that aren’t obvious. How can I build a cause around these brands?

Time to stop blogging and put on my creative hat…