I was speaking with a Sales Manager who in the business of selling student enrollment management software. In addition to selling the software, he was also having to sell the idea that this newest product would be a cloud-based solution. The client wouldn’t actually be receiving a physical piece of software that they “owned.” For some of his more traditional clients, this was proving a tough sell.

This video uses a sense of optimism to convey the possibilities inherent in cloud computing that can’t be found in traditional software methods.

.

Unfortunately, the benefits are buried in the second half of the video after the peer pressure tactic of asking “What will you choose?” How would you improve this video so it was even more influential?