Hulu’s long-awaited app for the iPad has arrived. And it’s a stellar failure with the iPad consumer who has given it only a two star rating as of this writing.

Why such a harsh response from a public that has been otherwise adoring of Hulu? Because the makers of Hulu (NBC/Universal, et. al.) are squeezing money out of this in both directions. They’re charging $10/month for access and you have to watch advertising. As one reviewer commented: “They’re kidding, right?” It would be like migrating NBC or Fox to cable.

Hulu – it’s one or the other. You can’t charge people to watch advertising. Not anymore at least. You gave up the goods for free online already. And just because someone has an iPad, it doesn’t mean they’re willing to spend their money just anywhere. Rethink your model before you piss off everyone.