This is where I will be posting examples of what I’m working on, documenting the process along the way. Everything from shots of our office covered in giant Post-It notes to the final product. Stay tuned (and in the meantime you can check out my portfolio here on this site).
Feb 27 2010
Russ Mann has written a terrific essay on what the advertising “agency of the future” will look like. He uses the term “Marketing Solutions Company” and it’s a good start. At the heart of his conjecture is this seemingly simple concept: Creative is going to have to quantify ROI in order to justify itself. I’ve [...]
