Last month I was in Portland and had the good fortune to meet Byron Oshiro of Wieden + Kennedy. This is the powerhouse agency behind Old Spice’s The Man Your Man Could Smell Like campaign with Isaiah Mustafa. Creativity interviewed Creative Director Jason Bagley and Digital Strategist Josh Millrod to discuss how they migrated a [...]

• 0 Comments

According to TechCrunch, social gaming jugernaut Zynga has pulled in approximately half a billion dollars in the last year, with a sizable chunk of that money coming from Google. This hints at a larger strategic partnership. According to TechCrunch’s Arrington: Zynga will be the cornerstone of a new Google Games to launch later this year, [...]

• 0 Comments

The power of the Google/Zynga deal I blogged about yesterday is revealing itself quickly. Mashable’s Vadim Lavrusik posted this article today: FarmVille Cash Invades Supermarkets Nationwide. In just six weeks, 100,000+ in virtual Farm Cash was redeemed from this real-world promotion. This is mainstream and this is big. And it means Zynga now knows what [...]

• 0 Comments

Hulu’s long-awaited app for the iPad has arrived. And it’s a stellar failure with the iPad consumer who has given it only a two star rating as of this writing. Why such a harsh response from a public that has been otherwise adoring of Hulu? Because the makers of Hulu (NBC/Universal, et. al.) are squeezing [...]

• 0 Comments

Media Agency Initiative published a new study on the third screen – the mobile phone – focusing on what exactly “active smartphone users” are doing with their phones. Check this out: Although I’m not sure where SMS fits into this (“data?” “other”?), it’s incredible that data accounts for half of smartphone usage. And even more [...]

• 0 Comments