Authentic Brand Stories
Brand storytelling brought to life as videos, presentations, marketing strategies, websites, social campaigns, billboards, print collateral...We do many things. Except boring. Page 90 creates real and meaningful connections between brands and customers by doing two things. First, we uncover that insight (aka "A-ha Moment," "The Voice of the Customer," or "Kernel of Truth") which reveals the core of your brand's value. Second, we craft that insight into a narrative that attracts your audience and inspires action. While our work is often fun and entertaining, this should not be confused as Marketing Lite or fluff. Having an authentic, relevant and interesting point of view to share is a necessity, not a luxury. The trick is taking that message and wrapping it in something that catches people’s attention and sparks a connection. That’s why we like working with brands that offer real value to their customers. Brands that are willing to shake things up a bit, to show who they really are and have some fun with their audience. The work of Page 90 is often collaborative and we pull the best available talent onto our team. Much of that talent is sourced from the TV and film industry thanks to our deep roots in the creative community.
Our WorkExperts
Our Origin Story
We want our target audiences’ undivided attention. To earn that, we have to surprise them, draw them in, entertain them. That’s why we look at marketing communications through a cinematic lens. This approach was born at Motorola where I had to present research on projections for U.S. household bandwidth consumption. (bored yet?) How was I going to sell my point of view if I couldn’t even keep my audience awake for the two hour presentation? Bucking the approved corporate PowerPoint guidelines, I swapped the standard flow charts and tables for metaphorical images that brought the problem and solution to life, including three pigs that illustrated “who’s hogging all of the bandwidth.” That presentation became the heart of a national sales campaign and we’ve been boycotting boring ever since.