Scary Movie?
I love this PR stunt/ad for Carlsberg. The connection between what happens and the brand character itself is lost on me, but it sure makes me and a lot of other people want to share it. I love off-the-wall thinking …
Please Please Please Watch this Awesome Holiday Ad
Agency Adam & Eve and director Dougal Wilson have created a beautiful little holiday ad for John Lewis. It totally captures what it feels like to be a kid plagued by the great, unbearable wait until Christmas morning. Best of …
Setting the Stage
Look closely at this guy’s shirt. His name is Francesco and he works at Pappalecco. For me, this shirt perfectly describes what makes Pappalecco one of my favorite cafes in San Diego. Like most places, San Diego’s cafe and coffee …
“It All Started With That One Little Tweet”
I can’t tell you how many times I’ve heard “Twitter is stupid.” “I don’t get Twitter.” “Twitter is a waste of time. I have been ambivalent about Twitter, sometimes seeing tremendous value in jumping into the stream of conversations and …
How to Put a Marketer in Your Wallet
Small business just got a big boost. Square has released its newest app, Card Case, freshened up for iOS 5. Card Case reduces friction for payments even further, this time addressing it from the consumer side, as reported by TechCrunch’s Leena …
The Light Fantastic
Here is an imaginative experiential marketing installation in downtown Copenhagen. The formula is very clever: Step 1: install a bunch of pink spin bikes in a crowded public space. The color and the location are the surprises here. Step 2: …
Take This Lollipop. Seriously.
Enough has been said already about the incredibly creepy Take This Lollipop, a genius twist on the Facebook experience from Jason Zada, the guy who created Office Depot’s Elf Me. If you haven’t watched the video yet, check it out …
Sexy Thermostats
Tony Fadell, the guy who designed the iPod has now designed a thermostat. It’s beautiful. And it’s only fitting that the demo reflects the same elegant, minimalist, sexy vibe as the product itself. Note the following: the camera uses only …
Let’s Not Do Lunch
Sometimes Facebook depresses me as a sort of sinkhole for a) my time and b) advertising dollars. And then I see something like this: This is such a simple idea. And the clever folks at Made by Many have executed …