Category Archives: advertising


Verizon’s Revenge

AT&T dropped my calls no fewer than a dozen times today. In such remote areas as the I-5 freeway just north of downtown San Diego. And they were business calls. And then this little gem came out. I don’t even …

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1 minute teaser – 4 Hour Body

Here’s a book that’s being marketed like a movie.  Brilliantly. Everything about this resonates with their target audience. From the intensity of the editing and effects, to the personal challenge of being able to do more than you ever thought …

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PSA’s: Preventing Stupid Actions

I ran across an ad for “Prevent College Fail” by unigo.com. Brilliant. It’s familiar Facebook-like layout caught my attention in the incongruent context of a Wall Street Journal ad. Its message has impact because of relevance for its audience and …

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