Sophisticated nostalgia is back and Planters is leading the way by resurrecting Mr. Peanut. Creative agency Being created this ad spot (along with a video greeting card) that manages to fuse a Bing Cosby Christmas movie with a Fantastic Mr. …
BBH London, St. John Ambulance, Popcorn campaign, marketing, event marketing, political marketing
Kraft has a big hit on its hands with “Love in Action,” a 27-minute branded-entertainment film they crowdsourced in Greece. By getting Greek audiences to help with everything from story to styling, they’ve been able to build buzz because people …
The iPad made it’s mass market debut last night in the ingeniously scripted Modern Family episode “Game Changer.” We’ve all seen product placement like the ginormous Coke cans of American Idol. There’s also branded entertainment, like the one-hour ad for …