The Next Chapter
If you could see me sitting at my Mad Men desk right now, in my red chair, you’d notice a very large bulletin board over my right shoulder. It’s upholstered and stuck with pins glued to buttons. Those pins affix …
Happy.com. Try it.
I was feeling frustrated today so I typed in the URL happy.com to see what would come up. Perhaps it would lighten my mood. I never would have guessed the brand associated with happy.com. Would you have? So now Walgreens …
Teaching an Old Spice New Media Tricks
Last month I was in Portland and had the good fortune to meet Byron Oshiro of Wieden + Kennedy. This is the powerhouse agency behind Old Spice’s The Man Your Man Could Smell Like campaign with Isaiah Mustafa. Creativity interviewed …
Chocolate-Covered Crowdsourcing
Kraft has a big hit on its hands with “Love in Action,” a 27-minute branded-entertainment film they crowdsourced in Greece. By getting Greek audiences to help with everything from story to styling, they’ve been able to build buzz because people …
Traffic Cameras Made Fun
Volkswagen, who’s really hit the nail on the head with their Fun Theory campaign, has found a winner in their crowd-sourced contest for best new Fun Theory concept. You may remember how delightful their previous campaign with Piano Stairs was …