Watch this video on entrepreneurs provided by the folks at Grasshopper.com. Pretty inspiring, isn’t it? And it’s really nothing more than a string of words empowered by Keynote or PowerPoint and narrated with a fantastic musical score. [way to go, …
AdAge recently ran a great article on the hit webisode series Easy to Assemble, a successful example of branded content for Ikea. [here's a preview] The series, created by actress Illeana Douglas, demonstrates how film and marketing can work hand-in-hand …
Last night I attended a screening of Julia & Julie. Here comes another Oscar nomination for Meryl. In the movie, Stanley Tucci’s character, the husband to Streep’s Julia Childs, asks her a very important question while she’s looking to find …
I was at the movies recently and saw a beautiful new ad. The ad begins with with a the strums of a U2 song and a close-up on Bonos face. The swirling camera movements pull back as the the crescendo …
If you want a good example of a 360-degree customer experience, check out Bonobos. I’ve seen these guys advertise in Wired and on Facebook and finally gave them a try. Bonobos specializes in selling men’s pants online. Why would I …