CrossFit – Another Great Brand
This is Ashley Mays from CrossFit Memphis. I don’t know Ashley or her story but I love this image. It is ready to be turned into a great piece of marketing collateral for the CrossFit brand. For those of you …
Cupcakes: A Perfect Experience
I just got back from a roadtrip through the Southwest. Along the way we met a lot of wonderful people, including Kari and Todd of Scottsdale who both work in marketing. We had a fantastic conversation about social marketing and, …
How Not to Choose a Celebrity Endorsement
I was at the movies recently and saw a beautiful new ad. The ad begins with with a the strums of a U2 song and a close-up on Bonos face. The swirling camera movements pull back as the the crescendo …
Bonobos: Making a Great Package
If you want a good example of a 360-degree customer experience, check out Bonobos. I’ve seen these guys advertise in Wired and on Facebook and finally gave them a try. Bonobos specializes in selling men’s pants online. Why would I …
Goodbye, Bullseye
According to Sarah Mahoney’s article in Marketing Daily [http://bit.ly/kgLGx - sorry, WP links still not working], Target is beginning to swap its familiar bullseye icon for an arrow design on many of its private label merchandise. The arrow design will …