Category Archives: Inspired Marketing

carlsberg-bikers

Scary Movie?

I love this PR stunt/ad for Carlsberg. The connection between what happens and the brand character itself is lost on me, but it sure makes me and a lot of other people want to share it. I love off-the-wall thinking …

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Pappalecco's Francesco

Setting the Stage

Look closely at this guy’s shirt. His name is Francesco and he works at Pappalecco. For me, this shirt perfectly describes what makes Pappalecco one of my favorite cafes in San Diego. Like most places, San Diego’s cafe and coffee …

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contrex_experience_by_marcel_france2

The Light Fantastic

Here is an imaginative experiential marketing installation in downtown Copenhagen.  The formula is very clever: Step 1: install a bunch of pink spin bikes in a crowded public space.  The color and the location are the surprises here. Step 2: …

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Let's Not Do Lunch

Let’s Not Do Lunch

Sometimes Facebook depresses me as a sort of sinkhole for a) my time and b) advertising dollars.  And then I see something like this: This is such a simple idea.  And the clever folks at Made by Many have executed …

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