Category Archives: Inspired Marketing

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Why Steve Jobs Matters

It’s been like a death in the business community.  Yesterday’s announcement that Steve Jobs was stepping down as Apple’s CEO has been met with a flurry of articles and editorials, most of which read like industry eulogies.  I can’t help …

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This is How You Fly

You know how networking events are usually these incredibly awkward gatherings with people stealing glances at your name tag to see if its worth talking to you as they squeeze by with a plastic plate of crackers and grapes balanced …

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Verizon’s Revenge

AT&T dropped my calls no fewer than a dozen times today. In such remote areas as the I-5 freeway just north of downtown San Diego. And they were business calls. And then this little gem came out. I don’t even …

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1 minute teaser – 4 Hour Body

Here’s a book that’s being marketed like a movie.  Brilliantly. Everything about this resonates with their target audience. From the intensity of the editing and effects, to the personal challenge of being able to do more than you ever thought …

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