Storytelling – The Ad
Canal+ has done an excellent job elevating the role of the writer and gilding their brand as that of the storyteller. Check out this ad and you’ll see what I mean:
Getting Companies to Think Big
Pink yogurt lids. Box tops for education. Dollar collections in the movie theater. There are myriad ways that corporations fulfill their intentions of being good citizens. And, undoubtedly, there are many ways for their marketing departments to gage the …
Entertain & Influence
In the end, a good presentation (and marketing communications in general) can entertain and influence. PowerPoint is just one tool in the arsenal. It’s up to the presenter to put in the effort it takes to deliver on that promise.
Great Copywriting
Thanks to Natalie M. over at Petco for sending me the bogus Amazon reviews of The Mountain Men’s Three Wolf Moon ShortSleeve Tee. These are brilliant. A few highlights: “This item has solves on it which makes it intrinsically sweet and …
Speaking of Books…
I recently came across a few photos. I’m posting them here as an example of what can happen when you re-imagine a completely new purpose for an object. This idea, by the way, is included in Roger vonOech’s “Creative Whack …