Category Archives: Loyalty Programs

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How to Put a Marketer in Your Wallet

Small business just got a big boost. Square has released its newest app, Card Case, freshened up for iOS 5.  Card Case reduces friction for payments even further, this time addressing it from the consumer side, as reported by TechCrunch’s Leena …

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This is How You Fly

You know how networking events are usually these incredibly awkward gatherings with people stealing glances at your name tag to see if its worth talking to you as they squeeze by with a plastic plate of crackers and grapes balanced …

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Consumers Dis Loyalty Programs

A Direct Antidote study released today claims that a vast majority of U.S. consumers consider reward program communications to be of only average or less-than-average relevance in thier lives.  This should be a wake-up call to all of those marketers …

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