The Little Things
I recently spent some time in Paris and was amazed at the attention to detail everywhere I went. This is how my coffee was delivered to me. Always. With a little chocolate on the side and a silver dish of …
Visual Enticement
Zappos is the latest brand to hop on the data visualization bandwagon. And I love it. Here’s a screenshot of their new online map which shows who’s buying what, where. No, it’s not useful on the surface. But sure is …
Self-Segmentation
Michael Fassnacht wrote a strong piece for AdAge about the rise of self-segmentation in marketing. His premise points to three cultural shifts that mitigate the impact of traditional consumer segmentation. Paramount among these are that consumers are moving between segments. …
The new Green Economy
Last week, MediaPost ran an article about the double-digit increase in the home gardening sector. This is a bright spot, but not altogether unexpected given the seismic cultural shifts toward self-sufficiency, consumer basics, and spending more time at home. What …
Net Promoter Scores are Out
Surprise, surprise. Apple has the second highest net promoter score. This makes it the brand that general consumers recommend the most, according to Satmetrix. The top ten includes: The overall winners: 1. USAA 2. Apple 3. Amazon.com 4. Costco.com 5. …