Don’t touch that Dial!
Why recap what’s perfectly stated? “…a new study shows that people who touch an item at a store are more likely to not only buy an item, but pay more for it.” For more details, check out this article.
Visual Thinking -> Visual Sharing
David Armano has done it again. Another great post, this time about Visual Thinking. Visual Thinking is one of the things I love most about the work I do. I help people think cinematically — combining story, image, theme …
Marketing Luxury in a Recession – Part II
A month ago I posted about the challenges that luxury brand marketers will face in this new economy. A new report from Karl Greenberg in Marketing Daily backs this up. The gist of the article: Brands will have to …
On Value
I’m digging David Armano’s sentiments regarding value. In a nutshell: “Keep creating unexpected value” This is a great marketing mantra for 2009.
Holiday Retail Fallout pt. 1:”Spirit” vs. “Present”
Looks like the ghost of Christmas Present is just that, a ghost. MediaPost ran an interesting article about the most popular search keywords this holiday. Last year, the #1 search was “Christmas present,” with “Christmas shopping” coming in at #4. …