Category Archives: Marketing Communications

How to Scare Your Client

I’m working with a client now on translating their staff training (the IDEO-designed user-centered innovation) into animated short films. The training recalibrates product design challenges around customer empathy and I decided to test the process on another client’s project. I …

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Verizon’s Revenge

AT&T dropped my calls no fewer than a dozen times today. In such remote areas as the I-5 freeway just north of downtown San Diego. And they were business calls. And then this little gem came out. I don’t even …

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RockMelt: Are You a Toby?

Have you heard about the new browser, RockMelt? If not, I have a feeling you’re going to be hearing more and more about them as the weeks pass. I know, I know, another browser. But here’s the deal: RockMelt seems …

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Sex Sells…Airline Tickets?

It looks like Korean Air has spending quite a bit on advertising these days.  I’ve seen scads of TV and print ads placed from primetime network shows to Fast Company.  But are you seeing what I’m seeing? I don’t think …

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Happy.com. Try it.

I was feeling frustrated today so I typed in the URL happy.com to see what would come up.  Perhaps it would lighten my mood.  I never would have guessed the brand associated with happy.com.  Would you have? So now Walgreens …

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