Category Archives: mobile marketing

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How to Put a Marketer in Your Wallet

Small business just got a big boost. Square has released its newest app, Card Case, freshened up for iOS 5.  Card Case reduces friction for payments even further, this time addressing it from the consumer side, as reported by TechCrunch’s Leena …

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When Advertising is Twice as Nice

Media Agency Initiative published a new study on the third screen – the mobile phone – focusing on what exactly “active smartphone users” are doing with their phones. Check this out: Although I’m not sure where SMS fits into this …

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It Feels Like Christmas

“The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.” That’s what Steve Jobs said today when Apple revealed their Q4 financials. I can’t …

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Dear Santa (part 2),

I would also like Google Goggles to become available for the iPhone as well.  I know you’re not as powerful as Sergey Brin, but I thought I’d ask.