Category Archives: social media


Teaching an Old Spice New Media Tricks

Last month I was in Portland and had the good fortune to meet Byron Oshiro of Wieden + Kennedy. This is the powerhouse agency behind Old Spice’s The Man Your Man Could Smell Like campaign with Isaiah Mustafa. Creativity interviewed …

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Promoted Tweets

Here is a great article for those of you interested in the application and implications of Twitter’s new promoted tweet services.


Traffic Cameras Made Fun

Volkswagen, who’s really hit the nail on the head with their Fun Theory campaign, has found a winner in their crowd-sourced contest for best new Fun Theory concept.  You may remember how delightful their previous campaign with Piano Stairs was …

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Social Media Screams

If you haven’t already heard about it, check out the site for Paranormal Activity, a low-budget horror movie.  What’s remarkable about this little movie (aside from it having been made for $30,000 in the filmmaker’s house and grabbing distribution from …

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