I just got back from a roadtrip through the Southwest. Along the way we met a lot of wonderful people, including Kari and Todd of Scottsdale who both work in marketing. We had a fantastic conversation about social marketing and, …
Today I fell down another Facebook rabbit hole. It all started innocently enough when I saw my friend Julie O’Neill’s status. She was reading the book The Four Agreements and I commented that I wholeheartedly approved of her selection. This …
Finally! Corporate America is wising up to the fact that Madison Avenue does not have all of the good ideas. In what is surely a bellweather move, the CMOs of 10 major corporations (including H-P and Pepsi brand Doritos) have …
Starbucks is extending its “third place” status (work, home, Starbucks) to become the new community center. Don’t believe me? Check out it’s new ad campaign, “I’m in.” According to the AdAge article “Starbucks Push …