When I approach the marketing of a product, I often look at it from a cinematic endpoint: what’s the tagline (pitch), what’s the poster (packaging), what’s the trailer (advertising and promotion)? For users of the iPad, the ability to imagine …
Apparently the NCAA Men’s Basketball Championship is no Super Bowl. I’m not referring to the game itself (which was fantastic, even if I felt like the smallest minority cheering on Duke) but to the ads, almost all of which were …
Russ Mann has written a terrific essay on what the advertising “agency of the future” will look like. He uses the term “Marketing Solutions Company” and it’s a good start. At the heart of his conjecture is this seemingly simple …
I saw this excellent post by Doug Akin in MediaPost’s Engage: Teens and wanted to share it. Success In The Eyes Of Teens Today I’m intrigued by how media are transforming today’s teens to be tomorrow’s innovators and revolutionaries. What …
American Express is launching Business Insights, a program that will leverage the transactional data of 90 million cardholders. That’s a lot of data and a lot of consumer insight. “Our data is unique — no one else has this level …