Project Details

Bitjacket approached us with a tall order. They needed a complete marketing strategy, a core message, a brand, a new website and collateral — all in time for their launch at a national convention 3 months later.  The biggest challenge in this was that they were entering the already-crowded field of app development solutions without being able to clearly articulate what made them different. The a-ha moment came during interviews with small and medium-sized publishers, our first target market.  One publisher bluntly stated “We don’t want just a digital copy.  That doesn’t respect the original publication.” The insight: publishers were afraid that an app of their publication would cannibalize sales of the print edition. From that was born the concept that Bitjacket doesn’t copy content, our apps “evolve your content.”   With our brand’s core in place, we were able to architect the marketing strategy in time for the conference, focusing on 5 key areas of meaningful differentiation from the competition.  Bitjacket is currently in its beta launch and will go to a full release in 2012.

• Messaging
• Branding
• Marketing Strategy
• Web

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Bitjacket.com

Backed up against a launch date at a national event, we had five weeks to define, design and implement a new website for Bitjacket. Thanks to our partnership with Parallax, we were able to completely redesign the Bitjacket site in time for their launch.

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